Apple Inc. (NASDAQ:AAPL) remains embroiled with the
numerous patent disputes with Samsung.
Even a US Court ruled yesterday that it violated
antitrust law in a price-fixing case, saying the Cupertino-based tech giant
“conspired to restrain trade” with publishers to boost the price of e-books.
READ: iPhone-maker found guilty, vows to fight back.
In addition, Samsung's spearhead smartphone Galaxy S4
seems to be fighting its own set of fires. READ: Samsung Galaxy S4 catches fire
while charging.
Grabbing that opportunity with both hands, smart
smartphone-makers such as LG are quietly but quickly embarking on a road that
made Apple
Inc. as successful as it is today – the road to innovation.
This morning, LG Display showcased the world’s slimmest
Full HD LCD panel for smartphones. The South Korean giant said it will soon
unveil the screen in one of its premium smartphones, but did not reveal which
smartphone exactly will be the first to sport it. However, with the company
rumoured to launch the LG Optimus G2 in August, to beat the rumoured launch of
iPhone 6 (or 5S, as the case may be) in September.
In fact, according to rumours floating around much
before LG Display actually unveiled the world’s slimmest screen, the LG Optimus G2 will be so
thin that it won’t be able to sport buttons on its side, and power and volume
buttons have been taken off the side of the phone and LG has moved them to the
back – which is another first. Until now, no smartphone maker has seemingly
realized that since we hold the phone in our palm, we can use our index finger
to control basic functional buttons. Still, it has to be a delicate balance between
functionality and, well, complete inanity, and we’ll be quite interested in
seeing how well can LG accomplish that.
There’s even a leak video that shows the functionality,
and we must say it looks pretty impressive, at least in the first look. Coming
back to the screens, smartphones with screens more than 5-inch have been
generally criticized for being too bulky to be held in the average person’s
palm, but LG Display maintains that its 5.2-inch panel features better
“grip-ability,” as the screen will be just 2.2mm thin.
The state-of-the-art 5.2-inch panel is an exciting
advancement for the premium mobile device market enabling sleeker Full HD
smartphones featuring and a superior viewing experience, LG Display said in a
statement.
Only 2.2mm thin with a 2.3mm bezel, LG Display’s new
panel is both slimmest and narrowest among existing Full
HD LCD panels designed for mobile devices. “Today’s introduction of the
world’s slimmest Full HD LCD panel represents an exciting advancement for the
high-end smartphone segment, and is possible due to our world-class expertise
in IPS and touch technologies,” said Dr. Byeong-Koo Kim, Vice President and
Head of LG Display’s IT and Mobile Development Group.
“LG Display will continue its commitment to developing
products that maximise consumer value as well as opening new doors for the
mobile and tablet PC industry,” he added.
This world’s slimmest Full HD LCD panel will provide
larger visible display space on smartphones, critical as mobile devices are
used for multimedia viewing more than ever before. Additionally, the panel will
make devices easier to grip as well as lighter in weight.
Key to realizing the world’s slimmest panel is LG
Display’s Advanced One-Glass-Solution (OGS), the latest touch technology
enabling an enhanced touch screen experience, developed and applied to the new
panel for the first time ever.
Dual Flexible Printed Circuits, superior to a single
circuit, have been inserted between the panel and touch film, reducing the
number of lines on the panel by more than 30 percent. Utilization of a direct
bonding system has also resulted in Optical Clear Resin between the panel and
touch film for greater brightness.
The new panel’s
superiority in displaying resolution, brightness, and contrast ratio results in
enhanced outdoor readability. By utilizing 1,080X1,920 pixels consisting of
Red, Green, Blue (RGB) sub-pixels, the panel is a true Full HD display.
And with a brightness of 535 nits at maximum, LG Display
claims its panel outperforms all current mobile Full HD LCD panels. It adds
that measuring contrast in real-life surroundings with Ambient Contrast Ratio
results in a reading of 3.74:1 based on 10,000 lux, confirming the perfect
performance of the panel even in strong outdoor sunlight conditions.
iPhone 6 Alert: World’s slimmest smartphone screen is
here